Trends Of The Joseph Massie Flowers Look Book
Blush and Nude
This year the Joseph Massie Flowers team have put a great deal of thought into our client relationships and how we can continue to elevate our services and designs. Our first studio Look Book is one offering we are delighted to share with you, a free to download resource filled with our very own favourite designs and styles, blossoms and blooms, available to be curated specifically to any special celebration. When it came to choosing the colour palettes and themes for the Joseph Massie Flowers Look Book there were some select words held in mind by which we set the tone. Elegant, Refined, Light, Soft, Feminine and Romantic were written down as a starting point, when Joseph and the team asked themselves what they wanted to convey, this was it. These words embodied the aesthetic of the studio and were held up against each design that was put forward as an option. We wanted the Look Book to work as a complete piece, each design and scene telling a different story but working with each other. Each table scape evoking its own version of the story we wanted to tell.
The first colour palette we wanted to explore was nude and blush. Visually this combination is super pretty and perfectly fit the studio aesthetic, but there is more to this colour palette than its surface looks. It is the grown up, big sister to soft pink and pastel peach, a more sophisticated feminine that better crosses seasons than the summer vibes of a candy shade.
We worked with a hand chosen selection of some of our favourite rose varieties including Faith, Menta, Ammi and Quicksand to create our signature blush and nude design. The beauty of this theme lies in the subtlety of the shades. It is a delicate balance of similars that communicates through layers which combine to form a whole picture with interest and depth. That is why this colour palette works so beautifully with the wedding trend of layering textures, it is a mirror of the same theme. Think natural linens to drape your tables, hand dyed silk runners and delicate lace trim to adorn your napkins. Atop the table, cut glass stemware and textured ceramics in varieties of the same colour can work together to build a whole picture. We pursued this idea of layering in the floral design using unusually textured materials such as Honesty, Astrantia and Cotinus . The story continued with the physical structure and its asymmetrical design and reflexed rose petals.
The team adored how these designs worked in our photoshoot venue, Gorton Monastery. The buildings own characterful texture of its walls and stoneware was the perfect backdrop for this shoot, but the beauty of these tones is that they really will sit pretty in any venue setting.
Although we love nude and blush as a complete palette, they also form the perfect base from which to personalise and add an accent tone. Customisation and personalisation is something we wish to encourage when using this Look Book. Yes the designs can be recreated but they can also serve as inspiration for a starting point and the beginning of your own design. We love nude and blush teamed with gold or grey but the fun part comes here in your own exploration. If it is an autumn wedding let us explore the addition of burnt oranges or ochre yellow, planning for Spring then a pop of coral changes everything.
Elegant, refined, light, soft, feminine and romantic is where we started but creating your wedding continues with working closely with you to customise your creations.
If you are feeling inspired and would like to discover the complete look book then follow the link below to receive your own copy of our free to download resource.
To celebrate the launch of our Look Book, we are offering 10% off your 2020 wedding flowers.
To qualify for this promotion you must book your wedding with us between the 2nd of September 2019 and 31st December 2019 for a wedding taking place in 2020. Simply follow the Look Book link to download your free resource and quote your Look Book order number when booking your consultation.
Our usual booking T&C's apply